Laptop buying, minus the jargon

Why Lapify exists

Hi, I’m James. I’ve worked in IT and digital systems for years, which means I’m the person friends and family ring when they need a new laptop. The question is always the same: “Which one should I get?” And the answer almost never comes from a spec sheet. It comes from asking a few simple questions: who’s it for, what will they do on it, will they carry it around, and what do they want to spend?

Retailer websites aren’t built around those questions. They list hundreds of models sorted by specifications most people don’t understand, which is how people end up overspending on power they’ll never use, or buying a cheap machine that’s painfully slow within a year. Lapify turns that conversation into a two-minute quiz anyone can use.

How we choose what to recommend

• Your answers come first. Every laptop we track is scored against what you tell us — budget, uses, portability, who it’s for and any preference for Windows or Mac.
• We explain every match. Each recommendation comes with a plain-English reason, so you can see why it fits rather than just trusting a score.
• Commission doesn’t decide rankings. Our matching doesn’t know or use how much a retailer pays. Where a laptop is sold by more than one retailer, we show the cheapest first.
• We’d rather you spent less. If a cheaper laptop will do the job, that’s the one we’ll point you to.

How Lapify is funded

Lapify is free to use. When you click through to a retailer and buy something, we may earn a small commission from that retailer through affiliate networks such as Awin. It costs you nothing extra. You can read exactly how this works on our How we make money page.

Get in touch

Spotted a price that’s wrong, got a question about a laptop, or want to work with us? Email hello@lapify.co.uk and we’ll get back to you, usually within two working days.

Retailers and brands interested in partnering with Lapify are very welcome to get in touch at the same address.